TCEB and TAT collaborate for premium MICE groups

Thailand, 2nd October: The Thailand Convention & Exhibition Bureau (TCEB) and Tourism Authority of Thailand (TAT) jointly launch “Thailand Power Up” campaign, offering new support and incentives for long-haul and short-haul meeting and incentive travel organisers between October 2025 and July 2026.

The partnership aims to boost economic growth in the MICE sector, enhance Thailand’s competitive edge, and create new opportunities to welcome high-quality international travellers.

Events hosting over 100 participants from long-haul markets (Europe, Africa, North America, South America and Oceania), or over 200 participants from short-haul markets (within Asia), for at least four-night stay in Thailand will be qualify for support under the new campaign, which is offered in two forms: financial assistance and non-financial assistance. The non-financial assistance will include souvenirs from local communities, MICE Premium Lane Service for arrivals at airport, coordination with government agencies, Thailand-related information, performances, and Thai-style hospitality.

It is expected to attract 65,000 travellers, generating 4.29 billion baht (US$132 million) in revenue.

Dr. Supawan Teerarat, President of TCEB, said, “Collaboration with TAT is one key strategy for TCEB in engaging related bodies within the travel industry to strengthen Thailand’s MICE ecosystem and to enable offerings for maximisation. We aim to ensure the success of events in Thailand with measurable Return on Investment (ROI) and Return on Experience (ROX), delivering tangible business outcomes as well as exceptional participant experiences. This powerful partnership not only supports events but also shapes a sustainable and globally competitive MICE ecosystem for Thailand, backed by world-class infrastructure and services, while fostering business and investment connections and opportunities and boosting the national economy.”