HKTDC appoints new Executive Director

Hong Kong, 2nd October: The Hong Kong Trade Development Council (HKTDC) appointed Sophia Chong as its new Executive Director, assuming on 1st October 2025.

At the same time, Jenny Koo was also appointed as the new Deputy Executive Director, overseeing international exhibitions and related services and digital business. She has prior served as Assistant Executive Director, overseeing exhibitions and digital business initiatives, with a focus on promoting Hong Kong’s external trade.

Ms Chong stated, “The global economy is ever-changing, and Hong Kong’s role as a ‘superconnector’ and ‘super value-adder’ is more crucial than ever. The HKTDC has long stood shoulder to shoulder with Hong Kong businesses, helping enterprises seize opportunities amid global uncertainty. We will continue to enhance the depth and breadth of our services, leveraging Hong Kong’s unique strengths and advantages, to support businesses in boosting competitiveness and exploring new markets. At the same time, we will attract more enterprises to utilise the Hong Kong platform for international expansion, which will inject new momentum into our city’s economy and solidify its position as an international business hub.”