TCEB highlights Quick Big Win measure success

Thailand, 8th October: The Thailand Convention and Exhibition Bureau (TCEB) highlighted the success of its Quick Big Win measure for the MICE industry. The measure will allow companies or juristic partnerships to claim a 200% tax deduction on actual eligible expenses for space rental or service fees incurred from participating in domestic fairs, exhibitions, and trade shows.

Seven private-sector associations worked with TCEB to advance the Quick Big Win measure, leading to the tax incentive, including the Thai Exhibition Association (TEA), Thailand Incentive and Convention Association (TICA), Thai Hotels Association (THA), Thailand International Events & Festivals Trade Association (TIEFA), Business of Creative and Event Management Association (EMA), Tourism Council of Thailand, and Thai Chamber of Commerce and Board of Trade of Thailand.

Dr. Supawan Teerarat, President of TCEB, said, “This is a positive signal that the MICE industry is being recognized as an important mechanism for driving the country’s economic growth. It also creates positive market and business opportunities for stakeholders across the event industry value chain. In addition, it reflects the strength of Thailand’s MICE ecosystem, where stakeholders from diverse organizations are working together to advance key agendas and strengthen the MICE industry’s contribution to the macroeconomy.”

According to TCEB, Thailand welcomed a total of 26.75 million MICE travellers in the fiscal year 2025, generating THB 148 billion (US$4.41 billion) in revenue. For the fiscal year 2026, TCEB expected the number of MICE travellers to reach 27.2 million, with revenue of THB 150 billion (US$4.46 billion).

786 events hosted at HKCEC in FY2025-2026

Hong Kong, 6th October: The Hong Kong Convention and Exhibition Centre (HKCEC) hosted a total of 786 events in the financial year 2025-2026 (July 2025 to June 2026), including 25 new conferences and exhibitions, drawing total attendance of over 7.7 million.

Of the 786 events hosted at the HKCEC, 128 were exhibitions, 81 were international and local conference, and the remaining were corporate meetings, banquets and entertainment events.

New events hosted in the HKCEC included several landmark events. In addition, some Asia’s flagship events, which have reaffirmed Hong Kong as their long-term host city, confirmed to return to the HKCEC in 2027. In the future, HML will continue to secure prestigious exhibitions and conferences, to provide high-value business and international exchange opportunities for Hong Kong.

Ms Monica Lee-Müller, Managing Director of Hong Kong Convention and Exhibition Centre (Management) Limited (HML), commented, “Leveraging Hong Kong’s unique advantage as a gateway between Chinese Mainland and the rest of the world, HML has exemplified Hong Kong’s role as a ‘Super Connector’ and ‘Super Value-Adder’ by strategically aligning our business development focus on four key sectors – Medical, Innovation and Technology, Finance, and Education, and secured some landmark debuts. We are thrilled that these inaugural events were met with resounding success and have already confirmed their return to the HKCEC next year. Looking forward, we will continue to provide a world-class platform that empowers Mainland enterprises to go global while attracting international investment, creating a powerful engine for Hong Kong’s long-term economic growth.”

Malaysia boosts tourism connectivity in 2027

Malaysia, 13th October: Malaysia has allocated 935 million ringgit (US$222 million) for tourism and culture in 2027, to improve international connectivity, upgrade tourism facilities and support events as the Visit Malaysia campaign.

The budget will include the following measures:

·       The International and Charter Flight Matching Grant will support new direct flight routes. The grant will also cover cruise ships, ferries and tour buses bringing international tourist to Malaysia.

·       Tourism facility will be upgraded. The grants will also be available to industry players organising and promoting tourism events.

·       Duty-free purchase limit for visitors will be raised. More products will be exempt from import duty, and QR payment facilities will also be expanded.

Separately, the government and Malaysia Airports Holdings will provide 1.1 billion ringgit (US$261 million) to upgrade roads in port areas and at specific airports, and also short take-off and landing facilities in specific airports.

Quick takes

100+ large-scale events held in Hong Kong

In the first of 2026, Hong Kong hosted more than 100 large-scale business events (with at least 10,000 attendees), driving a 10% increase in business arrivals. According to the Hong Kong Tourism Board (HKTB), about 60 upcoming secured will bring some 130,000 high-yield visitors to Hong Kong. HKTB will continue to offer financial and operational assistance to help planners navigate rising travel costs.

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