TCEB highlights Quick Big Win measure success

Thailand, 8th October: The Thailand Convention and Exhibition Bureau (TCEB) highlighted the success of its Quick Big Win measure for the MICE industry. The measure will allow companies or juristic partnerships to claim a 200% tax deduction on actual eligible expenses for space rental or service fees incurred from participating in domestic fairs, exhibitions, and trade shows.

Seven private-sector associations worked with TCEB to advance the Quick Big Win measure, leading to the tax incentive, including the Thai Exhibition Association (TEA), Thailand Incentive and Convention Association (TICA), Thai Hotels Association (THA), Thailand International Events & Festivals Trade Association (TIEFA), Business of Creative and Event Management Association (EMA), Tourism Council of Thailand, and Thai Chamber of Commerce and Board of Trade of Thailand.

Dr. Supawan Teerarat, President of TCEB, said, “This is a positive signal that the MICE industry is being recognized as an important mechanism for driving the country’s economic growth. It also creates positive market and business opportunities for stakeholders across the event industry value chain. In addition, it reflects the strength of Thailand’s MICE ecosystem, where stakeholders from diverse organizations are working together to advance key agendas and strengthen the MICE industry’s contribution to the macroeconomy.”

According to TCEB, Thailand welcomed a total of 26.75 million MICE travellers in the fiscal year 2025, generating THB 148 billion (US$4.41 billion) in revenue. For the fiscal year 2026, TCEB expected the number of MICE travellers to reach 27.2 million, with revenue of THB 150 billion (US$4.46 billion).