TCEB & EECO jointly support MICE industry

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Thailand, 25th June: The Thailand Convention and Exhibition Bureau (TCEB) and Eastern Economic Corridor Office (EECO) jointly signed a Memorandum of Understanding (MOU) on the promotion and support of Eastern Economic Corridor (EEC) development through the MICE industry.

Five high-potential industry clusters were highlighted: comprehensive medical services, digital, modern automotive, BCG, and services, as well as integrating advanced technologies into the manufacturing and service sectors to strengthen Thailand’s long-term competitiveness.

In addition, TCEB will focus on three key initiatives: the Empower Eastern Exhibition (EEE) project to promote exhibitions and business activities in targeted industries; the EEC MICE Product Premium project to elevate products, services, and community products in the EEC; and the EEC MICE Cluster Destination project to promote marketing and build domestic and international partnership networks, while enhancing standards for products, services, communities, venues, and events in the EEC in accordance with international standards.

Dr. Supawan Teerarat, President of TCEB, said, “The MICE industry plays a vital role in creating platforms that attract investment, connect networks, foster innovation, and drive collaboration, linking the world to the EEC. TCEB will leverage the MICE industry as a strategic marketing and investment tool to support the EEC’s target industries, providing investors and MICE travellers from around the world with opportunities to experience the region’s full potential through networking platforms, conferences, exhibitions, business matching activities, industrial site visits, and business networking events.”

MyCEB: 429 business events held in Malysia in 2025

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Malaysia, 30th June: Malaysia Convention & Exhibition Bureau (MyCEB) released its latest Annual Report 2025, reporting a total of 429 business events were held in Malaysia.

Over 876,000 delegates generated an estimated economic impact of RM 3.98 billion (US$983 million). The 429 events included 164 convention, 66 trade exhibitions, 163 corporate meetings & incentives, and 36 international sports events.

Through the MyTripleE Campaign 2025, MyCEB supported 119 business events, drawing some 349,427 delegates. MyCEB also secured 41 event bids for the years 2025-2030, estimated to attract over 33,000 delegates, and generate an estimated international economic impact of RM 478 million (US$118 million).

Ms. Tan Mei Phing, Chief Executive Officer, MyCEB, was quoted, “In 2025, MyCEB secured 393 Business Events, generating an estimated international economic impact of RM3.98 billion, reflecting both the scale and quality of events attracted.”

Pico generates US$427m first half of FY2026

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Hong Kong, 26th June: Last week, Hong Kong-listed Pico Far East Holdings announced its interim results for the six months ended 30th April 2026. Revenues were US$427 million, a year-on-year decrease of 3.5%. Profits in the six-month period was nearly flat with the same period last year, amounting at US$26 million. Diluted earnings per share in the first half of the financial year were HK$0.164 (US$0.021).

In terms of business segments, more than 86% of Pico’s revenues were generated from its brand experience activation business (US$368 million), which dropped 8.7% year-on-year. The decline was attributable to business disruption in the EMEA region. The company had minimised the impact through the strategic redevelopment of resources to projects in other markets while maintaining its commitment to the region from a longer-term perspective.

The remaining revenues were generated from its museum & themed entertainment business (US$53 million), and the meeting architecture activation business (US$6.5 million).

Revenues from the museum & themed entertainment business jumped 56% over the previous year, while the meeting architecture activation business increased by 8.6%. The museum & themed entertainment business’s growth was supported by projects delivered across Asia-Pacific and Greater China. The increase of the meeting architecture activation business was driven by increasing demand for integrated marketplace activations.

Two international shows conclude at IMPACT in Thailand

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Bangkok, 26th June: THAIFEX-Anuga Asia 2016 and ProPak Asia 2026 recently concluded at Thailand’s IMPACT, attracting 175,000 visitors and generating a combined trade value over Baht 142 billion (US$4.25 billion).

Jointly organised by Thailand’s Department of International Trade Promotion (DITP), Thai Chamber of Commerce (TCCC) and Germany’s Koelnmesse, THAIFEX-Anuga Asia 2026, running from 26th to 30th May, covered an exhibition space of about 140,000 m2 in all 12 exhibition halls at the venue. Some 3,590 exhibitors were featured at the show, welcoming over 94,000 trade visitors from 148 countries.

ProPak Asia 2026, running from 10th to 13th June, was organised by Informa Markets, relocated to the venue for the first time, with over 2,500 brands and 80,000 visitors, occupying over 60,000 m2 of exhibition space.

Paul Kanjanapas, IMPACT CEO, stated, “That kind of outcome does not happen by accident. It reflects years of investment in infrastructure, in operational capability, and in the relationships we have built with the world’s leading exhibition organisers.”

The two events are confirmed to return to IMPACT in 2027: THAIFEX-Anuga Asia will take place from 25th to 29th May 2027, while ProPak Asia 2027 will run from 9th to 12th June 2027.

Quick takes

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Easyfairs Nordic acquires 100% in Nordic Live Expo

Easyfairs Nordic announced the company has taken full ownership of Nordic Live Expo to further strengthening its commitment to the business and its portfolio of events. Easyfairs Nordic has already been a shareholder and long-term strategic partner in the company, the acquisition will increase its commitment to Nordic Live Expo and its future development.

Messe München posts best-ever result in FY2025

Messe München, a world’s leading exhibition organiser, posted best-ever results for the financial year 2025, generating consolidated sales of €594 million (US$698 million). The annual net income was €99 million (US$116 million). The company’s trade centre hosted a total 18 own events in 2025, and 74 guest events, featuring about 34,600 exhibitors and attracting over 2.5 million visitors. The company organised a total of 42 events outside Germany, with a total of 17,000 exhibitors and more than 1.8 million visitors.

Koelnmesse’s growth driven by strong brands and global portfolio

International exhibition organiser, Koelnmesse, released its financial results for 2025, with a turnover of €455.5 million (US$535 million), and a consolidated result of €62 million (US$73 million). In 2025, the company organised a total of 79 events worldwide, welcoming about 2.5 million visitors from 214 countries, over 43,800 exhibiting companies from 120 nations.