TCEB & EECO jointly support MICE industry

Thailand, 25th June: The Thailand Convention and Exhibition Bureau (TCEB) and Eastern Economic Corridor Office (EECO) jointly signed a Memorandum of Understanding (MOU) on the promotion and support of Eastern Economic Corridor (EEC) development through the MICE industry.

Five high-potential industry clusters were highlighted: comprehensive medical services, digital, modern automotive, BCG, and services, as well as integrating advanced technologies into the manufacturing and service sectors to strengthen Thailand’s long-term competitiveness.

In addition, TCEB will focus on three key initiatives: the Empower Eastern Exhibition (EEE) project to promote exhibitions and business activities in targeted industries; the EEC MICE Product Premium project to elevate products, services, and community products in the EEC; and the EEC MICE Cluster Destination project to promote marketing and build domestic and international partnership networks, while enhancing standards for products, services, communities, venues, and events in the EEC in accordance with international standards.

Dr. Supawan Teerarat, President of TCEB, said, “The MICE industry plays a vital role in creating platforms that attract investment, connect networks, foster innovation, and drive collaboration, linking the world to the EEC. TCEB will leverage the MICE industry as a strategic marketing and investment tool to support the EEC’s target industries, providing investors and MICE travellers from around the world with opportunities to experience the region’s full potential through networking platforms, conferences, exhibitions, business matching activities, industrial site visits, and business networking events.”