Thailand recovers from pandemic
/Thailand, 15th December: Thailand stated its exhibitions sector has returned to full performance before the COVID-19 pandemic, within three years, ahead of the original forecast of five-year recovery.
According to media release, participation and revenues will have surged to 135% of 2019 levels, by 2025.
Dr Duangdej Yuaiwarmdee, Director of the Exhibition Department at the Thailand Convention and Exhibition Bureau (TCEB), stated the rapid rebound was due to strategic planning and strong collaboration between the Government and the private sector.
Thailand’s “High-Value Destination” strategy continues to leverage its geographical advantage as a gateway to the ASEAN market, and several international events will be held in the country in 2026.
Besides exhibitions, Thailand is also pushing traditional trade sectors, targeting to become “Mega City of Art & Design”, by promoting art and design exhibitions. The country will strengthen its exhibition ecosystem by enhancing operator capabilities and prioritising workforce development, to support the expansion.
