SECB and JETRO partner to grow business events
/Singapore/Osaka, 20th June: The Singapore Exhibition and Convention Bureau (SECB) and JETRO Singapore have signed a three-year Memorandum of Cooperation (MoC) for business events growth and new gateway for economic collaboration between Singapore and Japan.
Under the partnership, Singapore will strengthen its position as the World’s Best MICE City and trade relations between the two countries as well. Singapore continues to build its MICE events across various industries. Together with Singapore’s key attributes of innovation, trust and safety, and JETRO’s deep connections to Japanese industry leaders, the partnership will create synergies and new opportunities for business growth across the Asia-Pacific region.
Japan’s growing and diverse economy as well as Singapore’s strengths as a premier destination for business events will enable MICE events and delegates that convene in Singapore to expand their international outreach and foster meaningful collaborations.
Poh Chi Chuan, Executive Director, SECB, said, “As a Global-Asia node for business, Singapore is home to a vibrant business community and a gateway to Asia Pacific, with unrivalled access to new markets. This first-of-its-kind collaboration with JETRO marks a major milestone in leveraging partnerships to accelerate MICE growth. We look forward to strengthening the MICE ecosystems in both Singapore and Japan, and the opportunities this will bring.”
