Messe Frankfurt partners to co-organise Notes Shanghai
/Shanghai, 29th May: International exhibition organiser, Messe Frankfurt, announced a strategic partnership between Messe Frankfurt (Shenzhen) Co Ltd. and Notes Shanghai Exhibition Co Ltd, to co-organise Notes Shanghai, a leading trade fair dedicated to China’s niche fragrance sector.
The partnership will enhance Messe Frankfurt’s global trade fair expertise and prestigious Beautyworld network, and also Notes Shanghai’s in-depth industry knowledge and local connections. Under the partnership, it is targeted to enhance the event’s international influence, foster new business opportunities, and support the rapid growth of China’s fragrance industry.
The event is scheduled to run from 16th to 19th October 2025, at the West Bund International Convention and Exhibition Center in Shanghai. The event will feature over 200 exhibitors from more than 20 countries and regions, occupying 5,000 m2 of exhibition space, showcasing the unique scent philosophies. It is expected to attract over 16,000 visitors and professional buyers, including perfume and cosmetics retailers, department stores, distributors, agents, e-commerce platforms, social media influencers, and fragrance enthusiasts.
Mr Edward Che, General Manager at Messe Frankfurt (HK) Ltd, commented, “This partnership represents an exciting milestone for us, marking Messe Frankfurt’s first trade fair dedicated to the fragrance and beauty sector in China. By harnessing our comprehensive industry resources and market knowledge through our consumer goods and beauty network, we aim to fulfil the needs of both industry players and consumers. With our global expertise, we aspire to attract more international brands, fostering industry innovation, amplifying the event's worldwide appeal, and provide a premium platform that connects exhibitors with brands and fragrance lovers.”