Shenzhen, 16th April: Earlier this week, Tarsus announced that the company had acquired an additional 25% stake in the China (Shenzhen) International Branded Underwear Fair (SIUF). Following this new investment that brings Tarsus’ total stake in SIUF to 75% following the original acquisition of 50% in March 2014.
SIUF was launched in 2006 and is now considered one of the largest exhibitions in Asia focused on underwear and intimate apparel. The exhibition is held annually at the Shenzhen Convention & Exhibition Center (SZCEC). The 2017 edition of SIUF attracted some 825 exhibitors covering a gross area of 73,000 m2.