Penang, 8th February: The Penang Convention & Exhibition Bureau (PCEB) recently released its 2017 business event industry review. As part of that exercise, the PCEB reported that Penang’s business events generated about one billion ringgit (US$256 million) of economic impact in 2017.
Last year, Penang hosted a total of 2,511 events, up from 1,251 events held in 2016. A total of 267,518 participants attended those events. According to PCEB CEO Ashwin Gunasekeran, PCEB supported 94 international and national events in 2017, compared with just 37 events supported in 2016.