Messe Berlin announces strategic partnership in Singapore

Singapore/Germany, 25th September: The Singapore Tourism Board (STB) and international exhibition organiser, Messe Berlin, signed a Memorandum of Understanding (MOU), reinforcing their shared commitment to the continued growth of Messe Berlin’s presence in Singapore and Asia Pacific.

Under the MOU, the two organisations will deepen collaboration in four strategic areas: Business Development; Digitalisation & Sustainability; Talent & Manpower Development; and Experience Development.

In Singapore, Messe Berlin organises ITB Asia, MICE Show Asia, Travel Tech Asia, and Smart Health Asia today. Messe Berlin’s portfolio will expand significantly in 2027 with the launches of InnoTrans Asia, CMS Asia and Smart Pharma Asia, making the total portfolio to seven events across travel and tourism, healthcare, pharmaceuticals, mobility, and environmental solutions.

Dr Mario Tobias, Chief Executive Officer, Messe Berlin, stated, “Singapore has been Messe Berlin’s home in Asia Pacific for almost two decades, providing the world-class environment and standards that international business events demand. What began with ITB Asia has developed into a major pillar of Messe Berlin’s international growth strategy. This strategic partnership with the Singapore Tourism Board reflects our long-term confidence in Singapore as a key regional hub and our shared ambition to create globally recognised business event brands that connect industries, drive innovation, and facilitate international trade across Asia Pacific.”