United Expo acquires International Café and Beverage Show

Malaysia, 21st September: United Expo, a Malaysia-based exhibition organiser, announced the acquisition of the International Café and Beverage Show (ICBS).

The acquisition strengthens United Expo’s footprint in Malaysia’s jewellery and healthcare exhibition sectors. After the acquisition, United Expo has appointed industry veteran, Alun Jones, to drive ICBS’s strategic development and expansion. Jones will bring his experience in the café and beverage sector, working closely with United Expo’s current team.

The next ICBS will be held in May 2027.

Connie Soh, director of United Expo, was quoted, “ICBS has a strong foundation and a loyal community behind it. We see real potential to grow it further and bring even more value to its stakeholders and the wider trade ecosystem.”