TEA unveils 2026–2027 MICE roadmap

Thailand, 3rd March: The Thai Exhibition Association (TEA) announced the strategic roadmap for Thailand’s MICE industry for 2026-2027, focusing on building a robust ecosystem driven by innovation and sustainability.

The association also confirmed to host the upcoming edition of its flagship event, Thailand MICE X-Change 2026 (TMX 2026), from 29th to 30th April 2026, at Ballroom 1-3, Level 1, Queen Sirikit National Convention Center (QSNCC). Under the theme of “Innovation and Sustainability: Advancing Thailand’s MICE Industry Toward Excellence”, TMX 2026 is expected to attract over 4,000 attendees, continue to support digital transformation alongside sustainability-driven strategies, reinforcing Thailand’s global competitiveness in the MICE sector.

More than 100 full-service event solutions providers from Thailand and abroad will showcase at TMX 2026. In addition, over 25 industry experts will present at the “X-Change Square” seminar, covering more than 15 sessions. Business matching sessions will also be held during the exhibition, connecting exhibitors with buyers from various sectors.

Mr. Loy Joon How, President of TEA and General Manager of IMPACT Exhibition Management Co., Ltd., stated, “TMX has now been organized continuously for three years and has become widely recognized as a leading exhibition and conference platform that encourages businesses to integrate events and exhibitions into their strategic marketing and branding plans.”