Penang’s business events generate RM1.91b in 2025

Penang, 2nd March: The Penang Convention & Exhibition Bureau (PCEB) has announced a record year for Business Events Penang in 2025, generating RM 1.91 billion (US$488 million) of an estimated Economic Event Impact (EEI).

In 2025, a total of 3,391 business events were held in Penang, representing a 65% increase year-on-year. The number of delegates grew 48% over the figure record in 2024, amounting at 451,198.

Ashwin Gunasekeran, CEO of PCEB, said, “At PCEB, we turn insight and foresight into action. By using data, market intelligence, and global best practices, we refine our strategies to help partners transform opportunities into real outcomes and measurable impact across Penang’s business events ecosystem.”

In the future, Penang will continue to champion high-value, strategic business events to deliver economic impact and long-term benefits.