Publicis to acquire HEPMIL

Singapore, 29th October: Publicis Groupe announced to acquire HEPMIL Media Group, a preeminent influencer agency in the Southeast Asia.

HEPMIL, founded in 2015 in Singapore, serves over 450 brands through over 3,000 creators, with a total creator reach of over 1 billion in six Southeast Asian markets. The company has expertise in building digital communities, empowering local creators, and delivering platform-native branded content that engages audiences and drives growth for clients.

Under the acquisition, MEPMIL will be combined with Publicis’ best-in-class data across Lotame and Epsilon’s ID graph spanning over 800 million consumer profiles in the Southeast Asia, cementing Publicis’ leadership in ID-driven influencer marketing in a key region for clients. After the acquisition, HEPMIL will continue to operate as a brand, and work in close collaboration with Publicis Groups teams across the Southeast Asia.

Amrita Randhawa, CEO of Publicis Groupe Singapore and Southeast Asia, said, “Parts of the solution that is right for clients exist in all parts of industry. But no one has brought everything together meaningfully in Southeast Asia. We will change that. HEPMIL’s origins as the creators of some of Southeast Asia’s most loved consumer content has helped redefine how brands can show up natively, authentically, and with real-time cultural relevance. Now powered by the AI, data and platform prowess of Publicis Groupe we will ensure every dollar of clients’ social and influence spend is genuine, accountable and in service of growth in Southeast Asia.”