TCEB joins hands with 16 partners

Thailand, 16th May: The Thailand Convention & Exhibition Bureau (TCEB) has launched the “Yok Team Prachum, Rum Rak Mueang Thai Season 2” campaign. Under the theme of “Inviting Office Teams to Go Off-Site Across Thailand”, the marketing initiative is a collaborative effort with 16 leading partner organisations aiming to strengthen the domestic MICE market and making corporate activities contribute to sustainable community development.

According to TCEB, the 2024 campaign generated over 130 million baht (US$3.8 million) in economic impact and attracted 14,971 participants. The 2025 campaign will be benefits for both participants and destination communities under six activity formats and three concepts. The three core concepts are: meetings to promote the community, meetings to promote health, and meetings to promote sustainability.

The primary objectives of the campaign are to promote the organisation of meetings, seminars, corporate events, and incentive travel across Thailand, stimulate income distribution to communities, and drive the sustainable growth of the domestic MICE industry.

TCEB targets the 2025 fiscal year to feature 26 million domestic MICE travellers and 86 billion baht (US$2.5 billion) in revenue.

Mrs. Nichapa Yoswee, Senior Vice President of TCEB, stated, “TCEB recognises that promoting the strong growth of the domestic MICE market is a crucial foundation for supporting the overall development of the national MICE industry and a vital mechanism for driving the economy. Over the past decades, TCEB has consistently pursued a policy focused on developing the domestic MICE market to distribute opportunities and income to regions and communities nationwide. As of the end of March, the domestic MICE market generated over 12.6 million travellers and a total revenue of over 42 billion baht (US$1.2 billion), representing 15.94% growth compared to the same period last year.”