Messe Berlin launches new fresh food expo in Singapore
/Singapore, 27th October: International exhibition organiser, Messe Berlin, announced the launch a new international B2B trade show serving the fresh food value chain across Asia Pacific, Fresh Food Expo Asia Pacific (FFE APAC).
The new show will be held from 16th to 18th November 2027, at Sands Expo & Convention Centre, Singapore. FFE APAC will be part of Singapore International Agri-Food Week (SIAW) from 2027 and will be supported by the Singapore Food Agency (SFA) and Temasek and Enterprise Singapore (EnterpriseSG). It will also be under Messe Berline’s Global Food Portfolio, which includes FRUIT LOGISTICA in Berlin, ASIA FRUIT LOGISTICA in Hong Kong, and FRUIT LOGISTICA Connect series.
FFE APAC will focus on three core sectors:
· Fresh Food: products spanning fresh produce, meat and poultry, seafood, dairy
· Agri & Fresh Technology: technologies and innovations spanning on-farm production, cold chain and ripening, freshness and shelf life, and spanning on-farm production, cold chain and ripening, freshness and shelf life, and processing and packaging
· Logistics & Distribution: services and solutions spanning air, land and sea freight, customs clearance, ports and warehousing, cold chain management, supply chain tracking, wholesale markets and distribution
Dr Mario Tobias, CEO of Messe Berlin, was quoted, “Fresh Food Expo Asia Pacific marks an important next step for Messe Berlin’s Global Food Portfolio. We are taking the international networks and industry expertise we have built over many years and extending them into new segments of the fresh food industry. FFE APAC will bring different parts of the value chain together – from producers and buyers to technology and logistics providers – and create new opportunities for business across Asia Pacific. Our ambition is to develop a strong international meeting place that responds to the specific needs and opportunities of this dynamic market.”