TCEB partners for Thailand MICE Week

Thailand, 2nd April: The Thailand Convention and Exhibition Bureau (TCEB) announced the partnership with the Thai Exhibition Association (TEA) and the Thailand Incentive and Convention Association (TICA), to elevating the annual MICE Day into Thailand MICE Week 2026, running from 28th to 30th April 2026, at the Queen Sirikit National Convention Center (QSNCC).

Under the partnership, TCEB will bring MICE-related events which were previously organised separately. TEA will co-locate its flagship event, Thailand MUCE X-Change (TMX) 2026. Thailand MICE Week will become an open platform for participants to gain comprehensive insights into Thailand’s MICE industry in one place. It is also aimed to be Thailand’s first Net Zero Carbon Event.

Dr. Supawan Teerarat, President of TCEB, stated, “The co-location of TCEB’s platform and TEA’s TMX is one of the key highlights, serving as a concrete mechanism to bridge ‘policy platforms’ and ‘business platforms’. Thailand MICE Week 2026 will showcase national policies and strategies, knowledge transfer, innovation, and the promotion of standards and sustainability. Meanwhile, Thailand MICE X-Change 2026 will serve as a business negotiation and trade-matching platform. This combination ensures that the event fully covers the entire MICE ecosystem.”

Under the theme of “MICE in Motion: Driving Thailand Towards the Future”, Thailand MICE Week 2026 will feature 12 dedicated activity zones, showcasing new development in Thailand’s MICE industry, expecting to attract 2,000 participants. The event will leverage strong collaboration to create a dynamic MICE ecosystem, positioning Thailand as a Global MICE Destination and driving Thailand towards becoming a Trustworthy Opportunity Connector.