Baidu’s revenues down 3% in FY 2025

Beijing, 26th February: Last week, Baidu, the leading search engine in China, announced its financial results for the year ended 31st December 2025. The company reported revenues of US$18 billion, down 3% year-on-year. The company claimed the decrease to the Legacy Business, partially offset by an increase in Baidu Core AI-powered Business.

Net income for the year was US$799 million, compared with the figure of US$3.3 billion last year. Diluted earnings per share for 2025 were RMB 11.78 (US$1.68).

Robin Li, Co-founder and CEO of Baidu, was quoted, “2025 marked a pivotal year as AI became the new core of Baidu. AI Cloud Infra gained strong momentum, with our differentiated full-stack end-to-end AI capabilities earning growing enterprise recognition. Our portfolio of AI applications continued to scale, addressing diverse needs across enterprises and individuals. Apollo Go further reinforced its global leadership, operating at industry-leading scales while accelerating international expansion into new markets. Meanwhile, AI-native Marketing Services continued to grow, unlocking new possibilities for the long term. As our AI-first strategy takes clear shape, we’re confident in our ability to create lasting value in the AI era.”

For the quarter ended 31st December, Baidu reported revenues of US$4.7 billion, up 5% year-on-year. However, net income for the quarter dropped 66%, down to US$255 million.