Singapore’s Branded Events acquired by Dentsu

Tokyo, 2nd October: London-based Dentsu Aegis Network Limited announced this week that the company has reached an agreement to acquire a 69% stake in Branded Ltd. Dentsu has an option of making it a wholly owned subsidiary in the future. The terms of the deal were not disclosed.

Branded, established in 2002, has offices in Hong Kong and Singapore, which is a leading producer of live media events in the Asia Pacific. The company organises events to connect businesses, brands, celebrities and fans. The team of media experts specializes in the conceptualization, programing, organisation, and production of dynamic conferences, live music festivals, educational academies and fans events. In 2017, the company generated revenues of HK$15.8 million (US$2 million).