TCEB launches new brand campaign

Thailand, 20th September: Earlier this month, the Thailand Convention & Exhibition Bureau (TCEB) launched a new branding campaign, “Thailand: Redefine Your Business Events,” aiming to meet the demands of business travellers with a focus on corporate events.

As part of the campaign, there is an initiative to implement strategic plans that will enhance the recognition of Thailand’s MICE industry as well as grow its revenues. The Thai government will offer subsidies for new shows as well as packages designed to boost the size of Thailand’s exhibitions and visitor numbers.