Shanghai, 14th June: Last week, UBM Sinoexpo, subsidiary of UBM plc, announced that the company acquired 70% interest in the Shanghai International Franchise Exhibition (SFE). No financial details of the acquisition were disclosed.
Organised by Shanghai Exhibition-Conference Limited (SEC), SFE was launched in 2005. It is held twice a year – a spring and an autumn edition. The exhibition is reportedly one of the largest franchising events in China. Exhibitors are mainly from the food, beverage and retail sectors. At the spring 2018 edition, the exhibition attracted 221 exhibitors with over 450 brands and more than 50,000 visitors.