UBM Asia partners with Shenzhen organiser

Hong Kong/Shenzhen, 28thNovember: Earlier this week, UBM Asia announced a cooperation agreement with the Shenzhen Creativity Exhibition to expand and enhance Creativity’s two key fairs, the Shenzhen International Electronics Convention & Expo (ELEXCON), and the Shenzhen International e-Cig Expo (IECIE).


Under the terms of the agreement, UBM will expand its portfolio in the electronics and e-cigarettes industries, while Creativity will use the partnership to develop its two fairs leveraging UBM’s international presence and network.


ELEXCON, a B2B exhibition focused on electronics, features the latest technological solutions to support the electronics high-tech R&D and manufacturing communities in southern China. IECIE, a B2B e-cigarettes event, serves the vape industry and is held every April in Shenzhen. Creativity will also launch the Shanghai CHAO (Culture, Horizon, Attitude, and Original) & Vape Culture Week from 7th to 9th December 2018 at the Shanghai New International Expo Centre (SNIEC) in order to address the large market in eastern China.