Net space sold at Asian trade fairs in 2016 exceeds 20 million sqm

Paris/Hong Kong, 20th July: This week, UFI – The Global Association of the Exhibition Industry, released the 13th edition of its annual report, Trade Fair Industry in Asia. For the first time, net space sold at Asian trade fairs surpassed 20 million net sqm.

Our research shows that 20.8 million sqm of space was sold by exhibition organisers to their clients in Asia in 2016 – up from 19.7 million sqm the year before. Overall, that represents a year-on-year increase of 5.5%. Of that total, 58% was sold in China – or in terms of net space sold, 12.0 million sqm. That is close to six times the space sold in Asia’s second largest trade fair market, Japan (2.1 million sqm).

The Philippines was the fastest growing trade fair market in Asia in 2016 as space sold jumped by 9.6%. Other Southeast Asian markets that outperformed the regional average included Vietnam (7.3%) and Indonesia (5.8%). China, Asia’s largest trade fair market, was the second fastest growing market last year posting growth of 7.7% in 2016.

By the end of 2017, venue capacity in Asia will be more than 8.1 million sqm and the number of venues operating in Asia will reach 218 – more than double the 100 venues that were in operation in 2004 when the first edition of this report was published. In 2018, that figure will rise significantly again after the opening of another mega venue in China eventually adding 500,000 sqm of gross indoor capacity to the regional total.

This report provides detailed information on the development of trade fairs and supporting facilities in 17 markets: Mainland China, Hong Kong, Macau, Australia, India, Indonesia, Japan, South Korea, Malaysia, Pakistan, Philippines, Singapore, Taiwan, Thailand, Cambodia, Myanmar and Vietnam. The report also includes analysis on actual market performance in 2016 as well as forecasts and commentary on key trends in each market.

The research was once again undertaken for UFI by Business Strategies Group in Hong Kong.

For more information on this study, please contact the UFI office in Asia at: