TCEB launches new campaign in China
/Beijing, 30th March: The Thailand Convention & Exhibition Bureau (TCEB) recently unveiled an new strategic marketing plan designed to attract MICE travellers from China.
The launch of Thailand’s new campaign, “Thailand CONNECT: Your Vibrant Journey to Business Success” was combined with another campaign, “Thailand’s MICE United IV” as part of a road show held in Beijing. Some 150 MICE expert and key decision makers attended the event. The road show enabled TCEB to business event groups in major cities such as Beijing, Shanghai and Guangzhou.