Australia secures 366 international business events

Australia, 25th March: According to the Australian Business Events Association (ABEA), Australia has secured 366 international business events for the future, which will generate an estimated A$743.5 million (US$512 million) in delegate spend.

The association also claimed Australia has a strong pipeline of high-value international events, however there is also a growing risk to the future competitiveness as major global destinations ramp up financial support to win business events. It is also shown that international delegates spending 59% more than leisure visitors. During 2018 and 2025, 205 events generated A$1.38 billion (US$951 million) in economic value.

Melissa Brown, CEO, Australian Business Events Association, said, “Business events deliver high-value visitors, global connections and long-term economic impact. This is not just about filling hotel rooms. It is about attracting international decision-makers, investment, research collaboration and trade opportunities into Australia. Right now, the pipeline is strong. But future wins are getting harder. With our limited Business Events Bid Fund Program (BFP), delivered through Tourism Australia, other countries… are gaining ground. Their governments are backing this sector with stronger bid support, and Australia is at risk of losing events we should be winning.”