SM Hotels to open 3 new trade halls

Manila, February: SMX Convention Center in the Philippines will open three new SMX Trade Halls in the fourth quarter in 2026 in Luzon, which will be located in Cabanatuan, Nueva Ecija; Santo Tomas, Batangas; and Santa Rosa, Laguna.

The new halls will be owned and managed by SM Hotels and Conventions Corporation (SMHCC), providing more than 13,000 m2 of total leadable exhibition space, positioning the new halls as thriving commercial hubs to serve regional demand while supporting national event expansion beyond Manila.

SM Hotels and Conventions Corporation Senior Vice President Mr. Walid Wafik, was quoted, “With the addition of these three trade halls, we are not only expanding our geographic reach but also creating more opportunities for businesses and communities to connect. Our continued investments reflect our confidence in the Philippines’ growing MICE potential and our mission to deliver accessible, high-quality event spaces across the country.”