SMHCC to open new venues in Philippines

Philippines, 21st January: SM Hotels and Conventions Corp.’s (SMHCC) SMX Seaside Cebu and SMXCITE (SMX Center for International Trade and Exhibitions) are scheduled to open in the next few years.

SMX Seaside Cebu will open in the fourth quarter this year, with an exhibition capacity of 18,000 m2, which will be integrated into the larger Cebu South Coast City development.

SMXCITE will open in 2027, with 35,000 m2 of integrated complex, including an 18,000 m2 of exhibition capacity, at the SMX Mall of Asia. It will boast column-free halls, multi-event capacity, and expanded plenary capacity within a highly accessible district.

Walid Wafik, SMHCC’s senior vice president for operations, was quoted, “While regional competitors maintain larger inventories, Pasay’s advantage is integration. The district’s mix of hotels, retail, entertainment, an arena, bay-side lifestyle offerings, and airport proximity delivers a compelling value proposition beyond venue size alone… As we expand to 10 venues nationwide by 2027, this capability-building arm becomes even more critical. Growth in the provinces requires not only world‑class facilities but world‑class talent to operate them.”