GLOBUS partners to expand int Tier-2 city in China

China, 15th January: GLOBUS Events (formerly VNU Exhibitions Asia) has signed a strategic cooperation agreement with Beijing Qiyang International Exhibition Group Co., Ltd., to invest in the Qiyang’s series of catering industry exhibitions, including Qiyang Hotpot Exhibition, one of the China’s leading catering industry exhibition platforms.

The new investment will mark GLOBUS Events’ entering the Food & Beverage (F&B) exhibition sector and expanding into Tier-2 city markets in China.

Qiyang Hotpot Exhibition was founded in 2015, and it now has events in Beijing, Tianjin, Zhengzhou, Chengdu and Nanjing, with a total exhibition area of 250,000 m2 and about 500,000 professional visitors every year.

Mr. Edwin Tan, CEO of GLOBUS Events, was quoted, “This is a powerful alliance that combines both organizers’ strengths in operational expertise, industry connections, and market access. This investment enables GLOBUS Events to enter the F&B exhibition sector through a market-leading platform with strong regional reach. Qiyang’s deep industry expertise and access to China’s fast-growing Tier-2 cities will complement our operational capabilities and long-term growth strategy.”

After the transaction, a new joint venture, GLOBUS Qiyang (Zhengzhou) Exhibition Co., Ltd., will operate Qiyang’s exhibitions.