Tourism Australia appoints new MD

Australia, 9th January: The Tourism Australia (TA) announced the appointment of Robin Mach as its new Managing Director, bringing his 30 years of multi sector global experience within the travel industry.

Over a decade serving TA, Mr Mack has been responsible for overseeing the market strategy and operations across the global markets, as well as commercial, distribution development and partnerships.

Tourism Australia Chair, Penny Fowler AM, stated, “We are delighted to appoint Mr Mack following an extensive recruitment process. Robin has a proven track record in tourism and brings a wealth of industry perspective and experience gained across multiple fields and roles in the sector. During his 13 years at Tourism Australia, Robin has demonstrated his ability to drive strategies to create sustainable international demand for visiting Australia.