Messe Frankfurt partners with VNU Exhibitions AP

Bangkok, 22nd October: Messe Frankfurt Hong Kong (HK) Ltd announced the partnership with VNU Exhibitions Asia Pacific to launch a new regional platform for the entertainment and pro AV sectors, Prolight + Sound Bangkok.

The new fair will be held at Bangkok International Trade & Exhibition Centre (BITEC), running from 30th September to 2nd October 2026. It is targeted to become the region’s leading and most innovative pro AV and entertainment showcase, fostering greater sourcing and partnership opportunities. Product categories will include Professional audio equipment & technology, Conferencing & AV equipment, Professional lighting equipment & technology, Stage equipment & technology, LED & display technology, and Music & related equipment.

Under the partnership, Messe Frankfurt will pair global innovation and international brands with ASEAN demand, and VNU Exhibitions Asia Pacific will set the stage for smooth local partnerships and results with its market knowledge.

Mr Richard Li, Executive Director of Messe Frankfurt (HK) Ltd, was quoted, “By utilising the worldwide innovation pipeline and global brand resources of Prolight + Sound Guangzhou, an event industry showcase, the new Bangkok fair will help upgrade Southeast Asia’s industry, and give respected industry names, international exhibitors, and forward-thinking SMEs a cost‑effective, high‑impact path into the region – including brand exposure, channel building, and order landing. We’re enabling the world’s leading pro AV and entertainment players to enter ASEAN efficiently and scale with confidence, while paving the way for local industry growth.”