Baidu’s profit up 33% in Q2

Beijing, 20th August: Baidu, the leading Chinese language Internet search provider, has recently released its financial results for the quarter ended 30th June 2025. Revenues for the quarter were US$4.6 billion, down 4% from the second quarter of 2024. However, the company posted a profit growth of 33% year-on-year, reaching US$1.02 billion in the quarter.

About 53% of its total revenues (US$2.4 billion) were generated from Baidu’s online marketing services, which was down by 15% year-on-year. The remaining revenues were generated from “other services”, amounting to US$2.1 billion. This represents a growth of 14% over the second quarter of 2024.

Baidu also reported its financial results for the six months ended 30th June. Revenues in the first half of 2025 were US$9.1 billion, flat with the first half of 2024. Profit in the six-month period grew 38%, reaching US$2.1 billion. Diluted earnings per share in the first half of the year were RMB 5.24 (US$0.73).

Robin Li, Co-founder and CEO of Baidu, said, “In the second quarter, our AI Cloud business continued to deliver robust and healthy revenue growth, supported by our strengthening full-stack AI capabilities and comprehensive end-to-end AI products and solutions. This performance helped mitigate the near-term pressure on online marketing business, as we intensified the AI transformation of Baidu Search to elevate user experience and establish a stronger foundation for long-term growth. Apollo Go accelerated global expansion while actively exploring new business models, underscored by our leadership in both left-hand drive and right-hand drive robotaxi markets globally. We remain focused on AI initiatives that offer the greatest long-term value creation potential, where our technology and innovation can make the most meaningful and lasting impact.”