Messe Berlin’s ITB China announces partnership in China

China, 11th August: MICE Meeting Point, organised by Messe Berlin’s ITB China and hosted by the Beijing Municipal Bureau of Cultural and Tourism, announced to form a strategic partnership with the China Association of Travel Services’ MICE Committee.

The event will be held in Beijing, running from 11th to 12th September 2025. The MICE Committee is a national industry association representing some 3,000 members from leading travel organisers, online travel agents and related companies, while Messe Berlin’s ITB brands organises events in Berlin, Mumbai, Shanghai and Singapore every year.

The collaboration will accelerate professional development within China’s business events industry and strengthening international cooperation.

Lydia Li, Deputy General Manager of Messe Berlin (China), said, “Our mission of this year’s MICE Meeting Point is to build an open, professional, and sustainable cooperation platform that connects global meetings and events resources with China’s MICE and business travel market. We are very pleased to partner with the MICE Committee of the China Association of Travel Services to jointly advance high-quality growth and international connectivity across the industry.”