UFI: activity growth in different markets

Paris, 24th July: UFI, The Global Association of the Exhibition Industry, has released the latest edition of its flagship Global Exhibition Barometer, capturing the current status and outlook of the exhibition industry worldwide.

The results indicated expected growth of activity in different markets for 2025, following the year of 2024 where operating profits were stable for a majority of companies globally.

Chris Skeith OBE, Managing Director and CEO at UFI, commented, “The UFI Barometer has been providing benchmark data across key metrics for the industry since 2009, helping organisations to gain insight on trends to help them plan their business activities. This new edition of UFI’s Barometer research highlights very contrasted outlook within most regions on one side, and very positive signs towards developments on the other. It is especially encouraging to see high levels of recruitment and also the significant proportion of companies having already integrated AI-powered tools into their systems.”

The latest edition of this bi-annual research was concluded in July 2025, featuring data from 386 companies in 58 countries and regions. The report also included outlooks and analysis for 19 countries and regions: Argentina, Australia, Brazil, China, Colombia, France, Germany, Greece, India, Italy, Malaysia, Mexico, Saudi Arabia, South Africa, Spain, Thailand, the UAE, the UK, and the USA – as well as five additional aggregated regional zones. Global results were also segmented for organiser, venues and service providers / suppliers whenever this is relevant.