Messe Frankfurt opens JV in Zhuhai

Zhuhai, 28th May: International exhibition organiser, Messe Frankfurt GmbH, opened a new joint venture (JV) in Zhuhai. Messe Frankfurt (Zhuhai) Airshow Co Ltd, a JV between Messe Frankfurt (HK) Ltd and Zhuhai Airshow Group Co Ltd., will be a strategic expansion set to enhance the global reach of AERO Asia, a leading business platform for the general aviation (GA) industry and low-altitude economy.

According to Messe Frankfurt, the new office in Zhuhai targets to improve logistics and regional partnerships and on-ground support for AERO Asia. AERO Asia is positioned for global industry players expanding their business in the Chinese and Asian markets. The new JV will provide operational support for exhibitors, in terms of venue coordination, onsite services, pre-show promotion, and rapid feedback on domestic markets.

AERO Asia was launched in 2023, showcasing 268 exhibitors from 17 countries and regions, 92 aircraft with 32 fly-ins, attracting over 68,000 visitors. AERO Asia 2025 will cover an exhibition area of 40,000 m2, under the theme of “A New Era: Explore More”, focusing on emerging topics, and five key areas will be presented at the exhibition.

Mr Wolfgang Marzin, President and CEO of Messe Frankfurt, was quoted, “Zhuhai is a hotspot for aviation manufacturing and trade, and is well connected as part of South China’s Greater Bay Area. Establishing a JV office in the city is a crucial step for Messe Frankfurt to strengthen local ties in the GA industry and low-altitude economy; ahead of the upcoming show, and for many years to come. This new JV demonstrates our Group’s commitment to the sector, and together with Zhuhai Airshow Group, will be the launchpad for us to grow the AERO brand in Asia.”