New exhibition venue to launch in Philippines

Pasay City, Philippines, 23rd April: SM Hotels & Conventions Corporation (SMHCC) announced to develop the Philippines’ largest international exhibition venue under its brand portfolio, SMXCITE, which officially breaks ground in Pasay City. Located right across SM MOA Arena, within the SM Mall of Asia Complex, SMXCITE will be a world-class venue.

SMXCITE is scheduled to complete in early 2027, providing over 18,000 m2 of leasable trade hall space. The venue will feature five expansive exhibition halls, accommodating up to 803 standard 3×3-meter booths; four equipped meeting rooms, for breakout sessions, closed-door discussions, and strategic planning engagements; two dedicated VIP lounges, for top-level executives, dignitaries, and private delegations. It can host over 18,000 guests and engineered to support large-format events for both local and global audiences.

Walid Wafik, Senior Vice President for Operations of SM Hotels and Conventions Corporation, said, “SMXCITE marks a pivotal step in our continued efforts to build future-ready venues that meet global standards. With this new exhibition center, along with exciting projects on the horizon in Cebu and in Cabanatuan, we’re expanding our reach and reinforcing our commitment to elevate the Philippine MICE experience across the country.”