Quick takes

JEGI outlines AI’s impact on exhibitions

JEGI, a boutique investment bank, has released a 25-page white paper on the coming impact of AI on a number of industries including exhibitions. Areas of change: lead generation, task automation and tailored event experiences. See page 16.

Newsletters are alive and thriving?

The newsletter, the dinosaur of marketing tools, is surprisingly and persistently effective. It is not all good news, but DigiDay offers this fascinating article on just how cheap and effective newsletters can be.

Beijing continues to push Hainan as free trade zone

For years, Beijing has been promoting Hainan Island as a duty-free shopping and free trade zone. According to the Exhibition World article, it might be working as reflected in its consumer products exhibition which featured 4,000 brands spread across 128,000 m2, according to the government organiser.

UFI MEA Conference goes to Kigali

UFI, The Global Association of the Exhibition Industry, organised its UFI Middle East & Africa Conference to Rwanda earlier this month. Hosted by the Rwanda Convention Bureau at the Kigali Convention Centre, the event was held from 15th to 17th April, bringing together attendees from 15 countries.