UFI releases latest Industry Partners Benchmark Survey

Paris, 15th February: UFI, the Global Association of the Exhibition Industry, has released its latest edition of the Industry Partners Benchmark Survey, finding innovation from industry partners to meet the evolving expectations of organisers and venues.

In its third edition, the survey showed the demand for services remain high and have increased from the previous years. Booth construction is the most relied upon service, while communication and marketing are the most important elements for event success. However, digital services decrease due to focus is back on live events. Satisfaction with regards to innovation from service providers also posts a decrease from the last survey.