Jaarbeurs sells China portfolio to PE

Shanghai, 2nd February: Royal Jaarbeurs has sold its 70% stake in VNU Exhibitions Asia Ltd (VNU EA) in China to Advent International, a Palo Alto-based private equity firm. According to BSG’s records, this is the first PE acquisition of a China-only portfolio. This also appears to be Advent’s first investment in the business events sector. The remaining 30% of VNU EA is believed to be held by company founder, David Zhong and other founding investors. The terms of the deal were not disclosed.

VNU EA was founded almost 30 years ago and its headquarters remains in Shanghai. The company operates across ten cities in China and hosts over 20 exhibitions and conferences every year. Its flagship event is Pet Fair Asia, which was launched in 1997, now features more than 24,000 exhibiting brands and attracts over 350,000 visitors.