Quick takes

Register now the 2024 UFI Asia-Pacific Conference

You can now register for the 2024 UFI Asia-Pacific Conference. Both UFI members and non-members are welcome to the even which will be held in Macau on 7–8 March. There will be two days of networking, as well as discussion about the key issues facing the industry in the post-pandemic era. An Event Directors Summit will be part of the conference. This half-day summit, which is limited to 25 event/exhibition directors, is a new UFI event that will be co-located with the conference. Details are on the event website: https://www.ufiasia.org/

AI expected to revolutionise travel marketing

Over at Web in Travel (WiT), Arvindh Yuvaraj reports that the majority of Destination Marketing Organisations (DMOs) are convinced that AI is going to transform marketing in that industry – changing everything from content creation to data analysis. The business events industry should take note of this. Our industry will certainly follow a similar path.

AIME 2024 will be bigger than ever

This week, AIME stated that its 2024 edition is expected to be larger than its 2023 event, which was its 30th anniversary. AIME will be held in Melbourne next February and it is expected to attract more than 500 exhibitors. In addition, over 600 hosted buyers are confirmed – including 160 international buyers from 27 countries.

Sarawak records a strong rebound in 2023

Business Events Sarawak, a CVB, reported this week that it generated nearly US$75 million in economic impact in 2023. In addition, Borneo, a Malaysian state, will welcome an estimated 42,000 delegates at 95 national and international events over the next four years thanks to the efforts of the team at Business Events Sarawak.