Ulsan aims to become business events destination

Ulsan, 5th December: Ulsan, a southern city in South Korea, is an industrial powerhouse in the past. Now, the city is aiming to rein vent itself as a MICE destination by leveraging its whaling and engineering heritage with an eco-friendly outlook.

In 2020, a MICE Alliance was launched in Ulsan, covering 61 member companies across five business categories – ranging from hotels and tour organisers to international event planners. The alliance targets to make the best of the region’s local heritage and eco-friendly initiatives, and tourism authorities are helping to drive joint-marketing effects and host local events.