Hong Kong & Seoul, 21st November: Last week, Hong Kong’s AsiaWorld-Expo (AWE) and Korea International Exhibition Centre (KINTEX) signed an agreement to cooperate. The partnership aims to deepen collaboration between the two venues.

It is also designed to “promote the development of the MICE industry in the Asia-Pacific region, with encompassing various key areas of collaboration.” The venues will leverage the experience and local expertise of both teams. AWE and KINTEX agree to promote expo and cultural events with “joint effort and cross-city power of alliance.” The venues also hope to generate incremental economic impact for both Hong Kong and Seoul.