MyCEB announces promotions in marketing & communications team

Kuala Lumpur, 2nd October: Malaysia Convention & Exhibition Bureau (MyCEB) has announced two promotions, Ms. Tan Mei Phing as Senior Manager, Marketing & Communications, and Mr. Izad Ismail Abdullah as Manager, PR & Communications.


In her new position, Ms. Mei Phing will be responsible for the Marketing & Communications Division, including Marketing & Branding, Industry & Product Development, PR & Communications, and Market Research. She will report directly to CEO of MyCEB, Datuk Zulkefli Hj. Sharif. While, Mr. Izad will manage PR & Communication activities for MyCEB’s Business Events and Malaysia Major Events divisions.


Datuk Zulkefli Hj. Sharif, CEO of MyCEB, stated, “With vast experience in managing numerous major international conferences held in Malaysia, Ms. Mei Phing is well-positioned to drive Malaysia’s marketing and communications in the business events industry… We are also glad to have Mr. Izad as the new Manager. With his experience and knowledge in the media, we are confident that he is best suited to lead this challenging but rewarding position.”


Source: MyCEB press release

Pico forms “Imaginators”

Hong Kong, 28th September: Hong Kong-listed Pico Far East Holdings Limited has formed a new company, “Imaginators”. The new company will support the “Pico+” offerings.


The new company offers services such as strategic audits and analysis, customer intelligence, the creation of IP events and live experiences, and communications strategies and tactics.


Greg Crandall, Director of Brand Engagement at Pico+, commented, “Brands are challenged by fractured marketing budgets and channels that do not or are not designed to work together. Our Pico+ strategy delivers integrated solutions with sophisticated data-driven methodologies that work seamlessly to stimulate and activate audiences.”


Sources: Pico announcement, CEI Asia article

Tarsus to launch Intertraffic Indonesia

Indonesia, 3rd October: Earlier this week, Tarsus Indonesia signed a memorandum of understanding with RAI Amsterdam agreeing to launch Intertraffic Indonesia 2018.


Intertraffic Indonesia 2018, running from 31st October to 2nd November at Jakarta International Expo (JIExpo), will be co-located with Indonesia Infrastructure Week (IIW) and Konstruksi Indonesia and The Big 5 Construct Indonesia. The new event will feature road infrastructure, traffic management, road safety, parking and smart mobility technologies. It is expected to attract visitors including road infrastructure project owners, public transport and toll road operators, transportation operators.


RAI Amsterdam’s Intertraffic is a leading trade event brand in the global traffic industry with regional events at Turkey, China and Mexico and will expand to Indonesia in 2018.


Douglas Emslie, group managing director of Tarsus Group, stated, “Intertraffic Indonesia 2018 is expected to accelerate the much-needed development of the country’s traffic sector as well as provide new business and investment opportunities for the local and international traffic industry. The show will connect Indonesian and ASEAN traffic professionals with global best practice and innovation, directly in support of the government’s strategy to stimulate growth through investment in priority infrastructure.”


Source: Tarsus new announcement

Singapore secures large events

Singapore, 29th September: According to media reports, Singapore secured several large-scale events in the first half of 2017 ranging from world congresses to regional exhibitions to conferences. Some of the events will be held for the first time in Southeast Asia bringing Singapore an additional 20,000 visitors.


Recently confirmed congresses include: International Urogynecological Association (IUGA) Annual Meeting to be held in 2021 featuring some 1,200 healthcare professionals; the 20th International Congress of Endocrinology (ICE) in 2022 with more than 4,000 endocrinologists; and the World Congress of Anaesthesiologists (WCA) in 2024, targeting 8,000 delegates. Institute of Electrical and Electronics Engineers (IEEE) will bring two events, the 46th Annual Conference of the IEEE Industrial Electronics Society (IECON) in 2020 featuring 1,300 overseas attendees; and IEEE International Conference on Acoustics, Speech and Signal Processing in 2022 with about 2,000 attendees. The two congresses will be held for the first time in Southeast Asia.


In addition, some new exhibitions will be held in Singapore next year including: the International Luxury Travel Mart (ILTM) Asia-Pacific which will take place at the Sands Expo and Convention Centre from 21st to 24th May and is expected to attract around 1,400 visitors. Campus Party will be held from 6th to 8th July at Singapore Expo bringing some 1,000 visitors.


Singapore Tourism Board (STB) deputy chief executive, Melissa Ow, stated, “These event wins attest to Singapore’s strength as a trusted partner to deliver event success. Beyond our infrastructure and empowering business environment, Singapore’s attractiveness as a business events destination is bolstered by our distinctive multi-cultural lifestyle experiences and the dedication and support of our local associations and industry partners.”


Sources: CEI Asia article, TTGmice article

Wall Street Journal to stop print editions in Europe & Asia

Asia & Europe, 28th September: The Wall Street Journal has announced plans to end print editions in both Europe and Asia due to increasing costs and decreasing advertising revenues. The European edition was launched in 1983, while the Asia edition was launched in 1976. Both editions will end later this month.


As a result of the decline in advertising revenues, The Wall Street Journal has introduced “WSJ 2020” which is a three-year plan to encourage news consumers to access The Journal via their mobile phones. According to The Wall Street Journal, ad revenue fell 12% in the most recent quarter, but the publication has 1.3 million digital-only subscribers.


Sources: Wall Street Journal article, Bloomberg article

TCEB unveils 2018 marketing campaign

Bangkok, 27th September: Last week, at the Incentive Travel & Conventions, Meetings Asia (IT&CMA) and the Corporate Travel World Asia-Pacific (CTW Asia-Pacific), the Thailand Convention and Exhibition Bureau (TCEB) announced its marketing and communications campaign for 2018.


Entitled “THAILAND CONNECT Your Vibrant Journey to Business Success, decoded with chapters of possibilities,” the 2018 campaign will focus on three key pillars: 1) Fascinating Destination – Explore vibrant destinations brimming with captivating inspirations; 2) Business Empowerment – Resourceful Thailand offers essential collaborations for international opportunities; and 3) Professional Passion – Meet passionate professionals with a touch of Thai vibrancy.


As part of the new campaign, TCEB aims to position Thailand as leading “Bleisure” (business-leisure) destination in the region and the bureau is expecting 1,192,000 international MICE visitors generating 112 billion baht (US$3.4 billion) by the end of 2018.


Supawan Teerarat, Vice President of TCEB’s Strategic and Business Development, commented, “Through the recent marketing communication campaign, “THAILAND CONNECT Your Vibrant Journey to Business Success”, TCEB has been introducing key fundamental pillars of MICE industry which include a diversity of destination, business opportunities, and people of Thailand.  These strengths are well positioning Thailand as a leading destination for Bleisure activities in the region.”


Sources: TCEB announcement, Exhibition World article