ITE Group rebrands to Hyve Group

London, 20th September: This week, the London-listed ITE Group plc, announced the company changed its name and launched a new brand identity, Hyve Group plc. The company’s website will move to

According to the company, the rebrand reflects the evolution of the business stemming from its “Transformation and Growth” programme (TAG). Through the TAG programme, the company acquired part of Ascential Events and Mining Indaba and it disposed of over 150 events. This is part of management’s strategy to create a “stronger and more diversified portfolio with a focus on market-leading events.”

Mark Shashoua, CEO, Hyve Group, remarked, “Today, we launch our new brand identity, Hyve, to move us into the future, with a clear vision, well defined strategy and a renewed energy. We have transformed the Group into a next generation global events business, and our new name is a better reflection of who we are now and captures our ambitions for our future… As Hyve, we are on a mission to deliver unmissable events. We believe our model gives us a distinctive competitive edge as customer needs evolve and we aspire to set the standard for our industry.”


Sources: Hyve press release, Exhibition World article, Exhibition News article