According to media reports, various types of MICE events will be benefit from the new programme ranging from support for welcome receptions to half-day guided tours. The subvention will be capped at a maximum value of €20,000 (US$22,306) for events hosted in the Malaysian city.
In addition, PCEB also agreed to collaborate with its airline partner, Malaysia Airlines to provide discounted rates for site inspection trips, hosting of speakers and VIP buyers, as well as special rates for inflight advertising on Malaysian Airlines for qualified events.
In 2018, Penang hosted more than 200 international meetings, welcoming a total of 106,265 delegates according to PCEB.
Source: TTGmice article