Melbourne, 8th July: This week, the Melbourne Convention and Exhibition Centre (MCEC) officially opened its new expansion on 8th July. The new halls add 20,000 m2 bringing MCEC’s total gross indoor space to 70,000 m2.
MCEC is forecasting that an additional 74,000 international visitors will come to the venue generating an economic impact A$167 million (US$123 million) annually for the state of Victoria. The MCEC expansion cost A$205 million (US$152 million). The expansion site includes: Goldfields Theatre – a 9,000 m2 multi-purpose event space with a retractable 1,000 seat theatre, new exhibition halls, meeting rooms, an outdoor terrace area, banquet space as well as the Goldfield Café and Bar. The first event to be held on site will be the 1st Malaria World Congress.
The MCEC’s expansion is part of a larger South Wharf expansion project which includes a new hotel and a multi-level car park – both of which are fully connected and integrated with the existing buildings.
Minister for Tourism and Major Events, The Hon. John Eren MP, stated, “Victoria is the national leader when it comes to major business events and the new MCEC expansion will help us attract even more visitors to our state. Not only will this redevelopment boost tourism, it will also create more than 900 new jobs and provide a massive boost to our local economy each year.”
Source: MCEC press release