IPG acquires Acxiom for US$2.3 billion

Asia, 2ndJuly: Earlier this week, Interpublic Group (IPG) announced that the company bought global data market firm, Acxiom Marketing Solutions for US$2.3 billion.

After the acquisition, Acxiom’s data capabilities will become part of IPG’s creative, marketing and data portfolio, IPG Mediabrands. Dennis Self and Rick Erwin will both remain co-president of Acxiom and report to IPG chief data and marketing technology officer, Arun Kumar.

Today, Acxiom employs 2,100 staff worldwide, including 1,600 data specialists responsible for data management, strategy, analytics and audience creation and modelling tools. Acxiom has four offices in Asia: Sydney, Tokyo, Shanghai and one in Nantong, China.

Michael Roth, IPG’s chairman and CEO, commented, “In a world where everything is becoming data-driven, Acxiom Marketing Solutions offers the deepest set of capabilities for helping companies navigate the complexity of creating personalized brand experiences across every consumer touchpoint.”

Sources: IPG press release, Acxiom press release,Campaign Asia-Pacific article