Kuala Lumpur, March: Recently, the Malaysia Convention & Exhibition Bureau (MyCEB) released its annual report covering 2017. In total, the bureau supported 287 events during the year, which generated an economic impact of US$365 million for the country. These events attracted almost 365,000 delegates – including 120,528 international delegates.
Of the 287 events, 192 were corporate meetings & incentive groups, 68 were conventions and 27 were exhibitions. The 192 corporate& incentive events featured over 51,000 delegates. These events generated an economic impact of US$134 million. Conventions generated an impact of US$91 million – attracting 38,000 delegates (including 23,420 international delegates). The exhibitions attracted 275,022 delegates – and of those 46,000 were international. The exhibitions generated an economic impact of US$140 million.
In 2017, MyCEB secured 151 business events, with an estimated 101,000 delegates and generating US$247 million in economic impact. MyCEB also secured and supported 38 “major events” in 2017, attracting a total of 282,000 delegates – including nearly 60,000 international delegates.
Source: MyCEB Annual Report 2017