Hong Kong, 1st February: The Hong Kong Trade Development Council (HKTDC) officially launched the first phase of its Marketplace App at four consumer fairs last month. The rollout will take place in three phases. This follows a soft launch in November last year.
The HKTDC Marketplace App includes an e-Badge feature, which was reportedly well received and will be introduced at most of the HKTDC’s trade fairs this year. Other features in the new app include: HKTDC product magazines and supplements, the HKTDC Online Marketplace and hktdc.com’s “Small Orders.”
In addition to the Marketplace App, the HKTDC has also revamped its trade fair websites and launched a new Exhibitions Online platform. According to HKTDC’s Assistant Executive Director, Sophia Chong, phases two and three of the app will be rolled out in the next 24 months.
Source: TTGmice article